STRATEGIC MARKETING MODEL
ONE: Strategic Market Planning
successful business venture requires thorough planning.
Thorough, however, doesnt have to mean slow and expensive.
To be prudent, your level of planning simply must be commensurate
with the level of investment and risk you are undertaking.
and Market Understanding
Do we know who our customers are? Who would we like them
to be? What do they value? What products and services do
they desire today? What products and services will they
desire tomorrow? Can we make money addressing those needs?
How well does our company meet customer needs? What are
we really good at? Do we have or can we develop the products
or services to meet those needs? How satisfied are our customers
with our products and services? How competent are our employees?
Where do we stand compared to our competitors in our customers
eyes? What are our strengths and weaknesses? How can we
improve? How can we capitalize on our competitors' weaknesses?
What goals are we trying to accomplish? What methods and
means will we use to achieve them? Who will deliver the
work and when? How much will this campaign cost and how
will we fund it? How will we measure success?
Continue to Phase 2 >>