STRATEGIC MARKETING MODEL
TWO: Tactical Plan Implementation
a great plan is one thing. Making that plan a reality is
another. Thats where Applied Strategic Marketing really
shines. Unlike other consulting firms, Marketing Renovations
doesnt stop with the plan. We have the skills, experience
and resources to execute the plan and make it spring to
& Message Development
What do our customers need to know and feel before making
a purchase? What are the best words and images we can use
to get that knowledge and feeling ingrained with the customer?
What are the best techniques for getting our message heard?
What materials need to be produced to carry our messages
to prospective customers, investors, the media? How should
these materials and messages be delivered: snail mail, email,
the web, special events, TV, billboards, newspapers, and
magazines? What tools and training does our sales force
need to deliver the message and complete the sale?
How do the marketing programs and our sales force need to
interact to be successful? Whom should our sales force target?
How do we manage the timing and deliverables? How do we
manage the process?
Continue to Phase 3 >>